The Challenge:
To create a unique travel advertisement for a travel agency specializing in the far east.
Photograph (supplied) was chosen because of it’s perspective — the customer targeted is looking at his (sandals) — clearly not a business meeting.
Clone and Healing Tools to improve appearance of feet
Colour Correction (Levels, Curves, Colour Balance, Contrast and Brightness)
A collection of (colour corrected and sized) images from typical tourist spots in Japan was in-serted into the shapes formed from the word ‘Japan’ to provide a glimpse of the wonders to
be seen there (paste into).
Addition of vertical text in contrasting white
Logo for East-West Travel Agency created in Illustrator
classic photo of own sandaled feet with 'visit Japan' over with photos of tourist landmarks within the letters.