| TRAVEL ADVERTISEMENT | |
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| The Challenge: To create a unique travel advertisement for a travel agency specializing in the far east. |
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| Method: | |
| • | Photograph (supplied) was chosen because of it’s perspective — the customer targeted is looking at his (sandals) — clearly not a business meeting. |
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| • | Clone and Healing Tools to improve appearance of feet |
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| • | Colour Correction (Levels, Curves, Colour Balance, Contrast and Brightness) |
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| • | A collection of (colour corrected and sized)
images from typical tourist spots in Japan was
in-serted into the shapes formed from the word ‘Japan’ to provide
a glimpse of the wonders to be seen there (paste into). |
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| • | Addition of vertical text in contrasting white |
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| • | Logo for East-West Travel Agency created in Illustrator |
